Tea is to Japan what apple pie is to the United States. There are few places around the country where you won’t find tea and even fewer people who don’t consume it at least twice a day. However, the tea here in Japan is not often like the tea that Americans, like myself, are familiar with. They tend to not be as sweet and lack the elaborate flavorings that you might find from a company like Arizona or Sobe. Of course there are always companies trying to boost sales with new and interesting teas that stand out about the rest. This is where Lipton Japan comes into the picture.
Lipton, a tea company that most Americans are probably familiar with, has a decent size presence here in Japan despite focusing only on tea (unlike Coke, Kirin and other brands which also have juices, alcoholic beverages and more). They sell a variety of tea offerings here in Japan including three main types of containers to include cans, PET (plastic) bottles and cartons.
In my household the favorite type of Lipton tea are the ones that come in a carton. They can be purchased for around ¥100 at local grocery or convenience stores and come in a variety of flavors. Like other companies in Japan it is not uncommon to find Lipton playing with different flavors and themes to include the most recent which is known as “Tea’s Travel” where they sample flavors from around the world.
This creative theme took consumers on a journey through places like Turkey with their “Turkey Apricot Tea” and London with their “Orange Marmalade Tea”. They even went to the good ole’ USA with “American Tea Lemonade”. Each tea is unique and features a distinct taste that is different from the next. Unfortunately all are only available for a limited time.